CourseFree Webinar: From Strategy To Action

Most product development companies have strategic goals and an overall strategy to get there. And in the same company, people working in the development teams are quite busy (often overwhelmingly so) dealing with the day-to-day tasks of adding to the products, fixing defects, and shipping new versions to the market. But when asking the development teams how the things they are working on at the moment connect to the official company strategy, it’s surprisingly often challenging to get a good answer.

This phenomenon is often referred to as the “air sandwich.” In this webinar, we share good practices used in companies to address it.

Details:

💻 Where? Over Zoom. The link to the meeting will be sent to everyone registered before the webinar starts.

📅 When? Wednesday, 7th of May 2025, 17:00 – 18:00 CET.

🗨️ Structure? The problem & What to do about it ~45min. Followed by a Q&A.

About the Speakers:

Jan Grape is an expert engineer, architect, and a renowned trainer.

Jan’s clients include Skype, Audi, iZettle/PayPal, Tobii, Ericsson, SimCorp, Teradata, and numerous small and medium-sized businesses and startup companies.

Jan uses a wide range of expert skills, including architecture, usability organization, and testing, to help improve the companies he coaches.

In his spare time, Jan trains and mentors young software engineers.

Portrait of Mattias

Mattias Skarin has trained and coached Agile transformations in fast-growing companies such as AID (self-driving cars), Tobii, and Joyn and global enterprises such as LEGO, SimCorp, and Zalando.

He often coaches on leadership, portfolio, and strategy.

As a curious engineer, he enjoys exploring the boundaries of impossibility and doing something good with it.

Mattias is the author of “Real World Kanban”.

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